Love Variety Show: The despised me exploded in popularity

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"How much money was spent on marketing? Trying to whitewash such a lousy person? Insulting to Western cuisine! And teaching people how to be scumbags, what's wrong with you, couldn't stand it!"

"Heh, I bet the next step is live streaming to sell products."

"This guy is truly rotten to the core, and there's a whole bunch of men groveling at his feet, really a nest of snakes and rats."

"How much money did you pay someone to write that song? Wasn't cheap, right? I'd like to write songs too. I'm waiting to see if 'Qing Tian' is any good, with such a lousy name, I guess the other song will be trash too."

Ji Chen stepped out, then clicked to look at Lin Wanzhou's termination announcement again. He was shocked once more by the compensation figures. Over ten million, has she gone mad?

To break the contract at such a high cost, isn't it more cost-effective to keep dragging it out?

Having paid such a high price, why choose a song written by an unknown amateur? Has she gone mad, because she paid too much in compensation and didn't have money to hire a proper songwriter?

The more he thought about it, the more absurd it seemed, to the point where he didn't even bother to read the statement from Mu Chan Studio denying the allegations.

Xu Qingyan... half of the trending searches are about him, whether it's Pei Muchan or Lin Wanzhou, they all seem to be clinging to him. What he couldn't obtain, others got easily.

If he were some top star, Ji Chen wouldn't feel so imbalanced.

The entertainment industry is a very realistic place. High popularity, and everything fits. Crazy fans will raise you to the highest pedestal, no matter what you do, you deserve the temple of worship.

But Xu Qingyan is just a nobody, not in their league.

Xu Qingyan is like a dirty kid with muddy hands who accidentally entered an art exhibition and slapped his black, dirty hands onto a blank canvas on the wall.

To everyone's surprise, those two nameless handprints were madly sought after by the wealthy women at the exhibition.

...

"What kind of nonsense is 'winter longing for spring'?" asked Pei Muchan, lifting her head from her phone's screen.

"Don't know," Xu Qingyan sat opposite the desk, fiddling with a computer, "Maybe she was too excited after breaking the contract, the wording wasn't very careful."

"She's not uneducated, heard her academic grades were not bad," Pei Muchan curled her lips, "and she even specifically thanked you, quite meticulous."

Pei Muchan and Lin Wanzhou have not been getting along for more than a day or two, not just because of the past fighting on the platform, but also because of some old private affairs.

In short, the two had conflicts but haven't faced each other directly. During the reality show, it was their first time on the same stage, surprisingly there was such a strong air of gunpowder yet no direct confrontation.

"Because she's going to Xinghai to record songs, I might have to go there tomorrow," Xu Qingyan said, "She invited me to listen to the results, it looks like she wants to turn things around with this song."

Hearing this, Pei Muchan looked up at him again.

"Now I'm even more curious about the song you wrote for her that it deserves to be described as a comeback song."

"A niche song," he smiled, "You'll know in a few days. The quality is quite good, on par with 'Qing Tian.' Oh right, last night you said that I shouldn't bother... what did you mean by that?"

Xu Qingyan still remembered that the four-piece bed set hadn't been dry cleaned yet, feeling it seemed irresponsible to let someone sleep in it and do nothing about it. He wanted to buy a new set but was afraid of giving offence.

Items of such a personal nature are indeed tricky to deal with.

"I sent it for dry cleaning, so you don't have to worry about it," Pei Muchan glanced at him, "That's why I told you to leave it alone, what were you worried about?"

"Nothing," Xu Qingyan didn't ask further, figuring it was probably thrown away.

Click-clack, suddenly Pei Muchan said.

"Today, someone from a music website contacted me, informing me about promoting 'Qing Tian' on their platform. The statistics are up, some have been recommended on playlists, others got a big banner on the website."

"Really? That fast?" He played with the computer, glancing at the comment section of 'Qing Tian' on Penguin Music—the comments had surged again.

So far, they had used every marketing trick in the book without spending a dime. To have this effect, they really seemed to be getting something for nothing.

Thinking of marketing, Xu Qingyan suddenly remembered what Lin Wanzhou mentioned during their chat, "Sister Yun still has some resources." Only now did he realize what she meant.

The 'bit of resources' she was talking about might not refer to buying trending spots with money, it was very likely an opportunity to promote the new song on some entertainment variety show.

After all, the rights to all her works in the past had been sold by the company in one go. Fortunately, with a hefty compensation, she exchanged it for the chance to continue performing. Otherwise, she would have to fade away for several years.

For a singer to maintain popularity, releasing songs might not be enough. Either participate in some variety shows to get familiar with the audience or take part in making theme songs for movies and TV series.

"Are there any youth TV series or youth movies being shot recently?" he asked abruptly.

"There are plenty, like 'Youthful Journey,' 'Life in Bloom,'" Pei Muchan leaned on the table, her hair hanging down, "Why? Do you want to write songs for them?"

"No, I'm seeing if 'Qing Tian' can be used as an insert song or something."

"That could actually happen, you didn't mention it and I've been too busy to remember," Pei Muchan paused, as the recent ups and downs had been too frequent, making her feel somewhat numb.

"I'll ask around later, maybe it'll really get picked."

Mainly, he didn't expect 'Qing Tian' to suddenly explode. Initially, it had a lukewarm reception, but no one anticipated that it would become a hit thanks to one trending search after another, shooting up the charts instantly.

Now the paid downloads had reached the impressive milestone of one million, currently at a total of 980,000. Overnight, four or five trending searches added nearly six hundred thousand downloads.

With 'Qing Tian' catching fire, Pei Muchan naturally felt good, and also felt a level of relaxation she had never experienced before.

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