Chapter 761: The future of group play
Chapter 761: The future of group-building
The success of Tuan Tuan in overseas markets spread back to China, and it became popular due to a Korean variety show, which attracted more cooperative brands to join their overseas strategic cooperation plans.
History seems to be so interesting, and it always has a sense of repetition.
At that time, Linchuan's brands were deeply integrated with group sales, and in the end every local brand became a national brand.
Nowadays, national brands are deeply tied to group booking, hoping to catch the fast boat that they missed once.
And a piece of news that came out later made this strategic cooperation even more valuable.
The international version plan of Douyin has officially begun preparations and is expected to be launched on the international app market in the middle of the year.
According to the 2017 development report of Tuyin circulated on the Internet, the priority of Douyin’s international version is second only to overseas strategic cooperation plans.
“When we went overseas as a group, Douyin didn’t exist yet.”
“Yes, Douyin hadn’t appeared at that time.”
“What if Douyin goes along with it?”
“The overseas market for group shopping will expand rapidly due to the huge traffic.”
Companies such as Alibaba, Tencent and Baidu, when they learned that the international version of Douyin would be launched in the middle of the year, they suddenly understood what the next path Jiang Qin was about to open was.
Let’s lay the groundwork first, send group-building and domestic brands overseas, then use Douyin to build a world-class traffic pool, and finally open up.
ˆDomestic companies actually face great resistance when trying to expand into the international market.
The first obstacle is that the market environment is different, and the second is that many domestic Internet companies imitate their foreign big brothers.
This also means that the international market is full of crises, and the opponents are all ordinary.
This has led to the fact that although Alibaba, Tencent and Baidu are all high-profile about their achievements in the international market, strictly speaking, they are still struggling in the Asian circle.
Compared to European and American companies that can rapidly expand globally just one or two years after being launched, the gap is quite obvious here.
When Pintuan first went overseas, someone predicted that although Pintuan was strong, it would still be difficult to break into Asia.
But there was no Douyin at that time.
But with the emergence of Douyin, some things seem to be different.
If Jiang Qin released Douyin, it would be able to achieve as rapid a growth rate as in China, and then let it participate in overseas business stranglehold, and the group might really be able to go far that others can't go.
Because although the environments at home and abroad are different, they have one thing in common in business, that is, marketing is king.
In capital countries, you can attract tens of millions of venture capital investments just by telling a story about black technology. So for consumers, if you do a good job in publicity, you can make no money.
And Douyin is simply an innate marketing body.
From traffic to monetization tools, the group with a large and sound system has the temperament to sweep everything.
“If Douyin, as a pioneer, first eats up the traffic in overseas markets, and then the group-building industry will go overseas with it, the scene will probably be very shocking.”
“Can Douyin become so popular abroad?”
“Maybe it will be more popular.”
"Why?"
“Because the Internet atmosphere abroad is more open.”
At this point, everyone was stunned for a moment, and then they realized that the first wave of traffic for Douyin software came from the sidelines.
After the international version is launched in overseas markets, it is estimated that there will be redness and swelling here.
The most important thing is that, according to the nodes in the group-joining development report, after Douyin went overseas, the group-buying and group-buying business should have improved to a considerable extent.
Douyin started to take off, while group buying and food delivery took advantage of this time to begin vertical development and establish logistics and channel systems.
Then the era of cross-border e-commerce started with Douyin as the vane.
Perhaps one day, the gentlemen in the romantic city will wear old Kyoto cloth shoes, hold milk tea instead of coffee in their hands, and sing "Old driver, take me". This is not impossible to happen.
They thought this way, imagining the scene when this path was opened, and they couldn't help but feel a little brilliant.
And it turns out that some people did get the idea right.
As Pintuan’s business in the Asian market gradually stabilized, they did begin to develop vertically and build related industrial chains.
For example, they invested in suitable supply channels and continuously explored upstream and downstream industries. At the same time, they also signed cooperation plans with several domestic import and export trading companies under the leadership of the government.
During this process, Kang Jingtao led the Didi team and spent three months investigating the Asian taxi market.
In the afternoon of that day, as the dusk was approaching, Kang Jingtao’s team left a taxi company in Japan and took a trip to Hokkaido.
At that time, Uncle Ge and Shu Qi had a movie called "If You Are the One", in which a long section was shot here. Kang Jingtao was a loyal movie fan, so he wanted to watch it for a long time. As it turned out, this time, I just took advantage of the public expense to travel.
And it was here that he met Peter Fenton, whom he had never seen again since Uber withdrew from the market.
Peter Fenton is an investor from the United States. He came here for an investment plan. He didn't expect to meet Trott, so he was surprised.
When Peter Fenton saw the work badges hanging on their chests, his eyes couldn't help but froze slightly.
At the top of the business card is the group-joining logo, and below it is the Didi Chuxing logo. But in the third row, the name of Didi Chuxing has become bilingual in Japanese and English.
“It seems that the group-building crisis in China has been resolved.”
Peter Fenton couldn't help but think to himself.
When Uber withdrew from the market, Peter Fenton had a strong interest in the group grouping business.
Later I heard that Didi directly took over half of the taxi-hailing market, but was pursued by Alibaba.
He has been in contact with Alibaba many times because he took the lead in Yahoo’s investment in Alibaba.
Alibaba Group has a high reputation in the United States because Ma Yun is an excellent speaker and speaks English very well. In the eyes of foreign investors, this seems to be the top Internet company in China.
So when Peter Fenton learned that Ali was going to attack the group in an all-out way, he felt that the chance of the group being able to survive was low.
But seeing Kang Jingtao appear here with his work badge, he knew that the business competition in the Chinese market had come to an end and that this company was about to embark on an era of great exploration.
So it didn’t take long for Travis, who was far away in the United States, to receive the news.
At this moment, he seemed to have returned to the day when he had no choice but to withdraw from the Chinese market.
A black car came to see him off that day. After the car window was rolled down, someone said goodbye to him.
He said there was no need to say goodbye, but the other party told him that if you don’t come back, I will go over.
What he didn’t know was that in Times Square not far away, an app promotion video with exciting singing and dancing covered all the LED screens.
“Jiang Qin, you are really capable of doing things.”
“Yes, he runs wherever he has money. It feels like a dog holding a map of the world in its mouth..."
“Are you the ancient Greek **** of parables?”
In a villa in Shanghai, two old men were walking on the lakeshore, reading newspapers and making hissing sounds.
Zhang Baiqing retired this year, and Lao Yantou was getting old. He finally resigned from his position as the person in charge of college student entrepreneurship in the first half of this year, and the two officially started a pension model.
Then I play chess every day, take a walk, and read the news.
In fact, in the year when Jiang Qin’s Zhihu campus was successful, that is, 2009, they knew that Jiang Qin would become a great success.
But when I looked at the newspaper, I couldn’t help but feel that this device was too big.
They thought that the nationwide popularity of Zhihu would be Jiang Qin’s highest point, and later group-building became popular nationwide.
Then came supply chain, online payment, Didi Taxi, and finally Douyin and e-commerce. As a result, now, he has gone abroad again.
Who would have thought that the stupid boy who was barking for a tuition refund could reach this point.
“This, what is the apple store?”
“The App Store for Apple phones.”
“The number of downloads has reached the top five...”
Old man Yan, wearing reading glasses, muttered silently, and then walked forward slowly.
The villa Jiang Qin gave them was not far from his own villa. It was within walking distance.
At this time, two people passed by Jiang Qin's house. Through the fence gate, they saw Jiang Qin and his daughter squatting in the yard and soaking in the mud.
Two ghosts, one big and one small, one poured water and the other mixed it up, leaving mud spots all over their bodies.
“Look at daddy making a plane for you. Do you like planes?”
Jiang Ainan nodded condescendingly and said that she likes airplanes.
So Jiang Qin immediately started to squeeze it, confidently pinching it for a long time, and then pursed his lips: "It's a bit like a house, why not make a house."
Jiang Ainan was dumbfounded for a while: "?"
Under the bright sunshine, the branches of the willow trees kept swaying in the air, and the cicadas kept chirping, calling for summer.
The father and daughter had a great time playing, and finally made a large, super square square.
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